Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

MB Consult

The soft expression for human relations

I designed the logo for MB Consult as a part of a larger conceptual assignment, where I also designed website, newsletter, business card and stationary.

The logo design was an update of an existing expression. First, I chose to use a more clean and easy-to-read type, to set the name with.
Next, I designed a graphic element in which "M" and "B" are combined in a soft and almost organic form, symbolizing the human relations MB Consult works with.

Business card and stationary

With basis in the logo, I designed business cards and stationary for MB Consult.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

Back